Air Jordan brand philosophy autobiography write business myths A basketball court, God disappeared, a business born of elite field. He said he is enjoying the day born.Jordan is not in bed every day; sign the check, squandering money Zhu Er. Jordan now has a number of important commercial roles: their own independent brands, Charlotte's small business, a Motor GP investment team, or even Philadelphia, a casino investor. In 2003 the total retreat from the NBA court since Michael Jordan much of our efforts into their own brand. He took part in the design of air Jordan shoes, and discount Nike shoes top designer Tinker? Hatfield, common to the myth of Michael Jordan shoes and write down. He also had more time to endorse their products, any love for "night" of the Chinese fans will remember the summer of 2004, Jordan, your visit to China, triggered a wave of how sensational boom. Jordan hiding Chang'an Avenue on the international club, full of desire to see him near a variety of fans, many people coming from afar, trying to see the gods with great devotion. Jordan to promote the brand on the purpose of carrying to China, what sight, let him complacency. It is estimated that Jordan is now a year for the Nike shoes company revenues generated up to 500 million U.S. dollars, and his profits from extraction of Natural Ocean considerable. His company headquarters in Chicago, usually a week to go to his office in Chicago at the top sit two days. In 2005, Hatfield's encouragement, Jordan launched the latest autobiography "inner spur" (DRIVENFROMWITH Juan IN), in the preface, he explained the basic concept of the brand Jordan: "Jordan Brand's development path, has been simple, no matter when I have insisted on their parents and coach Smith taught me basic values: the structure of success, whether in business or in the basketball court are the same, successful companies and great teams have many similarities.” Adhering to this concept, Jordan shoes in the shoes on the market like gangbusters, even though Michael Jordan no longer play, he's still the best selling shoes of a. Jordan 20 passages, the engraved review of the past 20 years, and now, 23 have been launched on behalf of. White Bobcats But seems Jordan's position is mendacity, only "managing member of basketball," sound and a general manager is almost, if not even, but his great power, such as rookie last year, the Bobcats selected Adam? Morrison, Jordan is the choice. And Johnson's relationship, but also allow a casino in Philadelphia Jordan became one of the shareholders of the shares of this casino have been in the hands of Johnson, but he transferred part to Michael Jordan, this is quite addicted to gambling to Jordan, with their own poker sets. In addition to these identities, or a MOTORGP Jordan team boss and he was like riding a motorcycle, but also like to drive fast, so investment and named the "Michael? Jordan Suzuki team," but also has traveled to watch MOTORGP World Championship Valencia, Spain the last race.
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